Case Study The Super Scooter - 1779 Words

Case Study: the Super Scooter JASON GRAMITT Case Summary Honda Motorcycles developed a new model of scooter intended for young people and low-income households. The desired characteristics of the scooter are: low price (up to $500), low fuel consumption (about 150 miles per gallon), weight less than 75 pounds so that the vehicle could be carried indoors, and speed up to 55 mph. Honda Motorcycles invested into the development of such Super-Scooter, and the first set of 30,000 scooters was manufactured. The scooters were ready to market, but their safety check identified a serious security issue. In order to reduce weight, the gas tank was made of thin aluminum that might easily be ruptured, and even lead to inflammation or explosion. The estimates of the safety commission and accounting department are the following. If the company decides to go on and sell Super-Scooters in the current condition, the expected number of serious burn cases would be 3, and the expected number of explosions would be 1. The explosion would most likely cause the death of the driver. Overall cost of these incidents to the company would be $1,650,000 ($50,000 per each serious burn case and $1,500,000 for the explosion case). The costs of fixing the defect would be $100 per each scooter, i.e. additional $3,000,000 for the whole set. Moreover, the process of fixing defects would take 6 months, and there are risks of losing the market to the competitor, Hyundai Motorcycles, who is working onShow MoreRelatedBajaj vs Lml3667 Words   |  15 Pagesshutdown. So in our case study we are taking into consideration two such companies like Bajaj and LML which have been there from the very beginning and trying to analyse why Bajaj was a huge success , while LML suffered huge losses and collapsed and the reasons behind these outcomes. 1) One of the oldest scooter makers in INDIA. 2) Had the largest market share in INDIA before other companies came into India. 3) Emergence of various motor bike industries in India. 4) The scooter industry slowlyRead MoreProject Report of Research Methodology on Comparative Study of Bajaj V/S Hero Honda4468 Words   |  18 PagesPROJECT REPORT OF RESEARCH METHODOLOGY ON COMPARATIVE STUDY OF BAJAJ V/S HERO HONDA SUBMITED TO SUBMITED BY Prof. Neha bansal Vishal jaggi Roll No.820375073 MBA 4th Semester 1 CERTIFICATE This is to certify that Mr. Vishal jaggi has completed his project report title â€Å"Comparative Study of Bajaj V/S Hero Honda† under my supervision. To the best of my knowledge and belief this is his original work and this, wholly or partially, has not been submitted for any degree of this or any other UniversityRead MoreFactors Affecting The Severity Of Symptoms Essay1413 Words   |  6 PagesInjuries the task force accepted 5 studies on the incidence and risk factors for MTBI associated with motorcycle collisions, covering inception periods from 1977 through to 1992. Two of the 3 US studies came from the State of Illinois (59, 60) and the other from the State of Connecticut (61). One study came from the county of Skaraborg, Sweden (62), and the final study came from Taipei, Taiwan (63). The Swedish study included moped collisions and the Taipei study included a majority of collisionsRead MoreMental Illness : Bipolar Disorder And The Opportunity For Health Improvement Thro ugh The Promotion Of Positive Mental Health1483 Words   |  6 Pagesof depression† (Sullivan, 2009, p. 50). In the following case study, we will examine the case of Scoter, who suffers from bipolar disorder and two significant comorbidities. Further, this study will examine Scoter’s presenting problems and issues followed by the exploration of medical approaches used in treating BD, and the opportunity for health improvement through the promotion of positive mental health. Patient Characteristics Scooter is a 43-year-old male who works as a freelance photographerRead MoreAbout India Yamaha Motor Pvt. Ltd.9142 Words   |  37 PagesSince then, it has introduced an entire range of 2-stroke and 4-stroke bikes in India. Presently, its product portfolio includes Crux (100cc), Alba (106cc) and Gladiator (125cc). MAJOR PRODUCTS SERVICES: * Manufacture and sales of motorcycles, scooters, electro-hybrid bicycles, boats, sail boats, Water Vehicles, pools, utility boats, fishing boats, outboard motors, diesel engines, 4-wheel ATVs, side-by-side vehicles, racing karts, golf cars, multi-purpose engines, generators, water pumps, snowmobilesRead MoreConsumer Behavour3769 Words   |  16 PagesQuestions 9:11 Further Readings 9.1 INTRODUCTION In this unit we shall examine how a consumer actually arrives at the decision to purchase a specific product or brand out of the so many available in the market. Or, in other words, we shall study the process of consumer decision-making. In the previous unit we had discussed a simple model of consumer decision-making, comprising an input, process and an output. A consumer receives stimuli from the environment and the specifics of the marketingRead MoreMarketing Strategy of India Yamaha Motor Pvt Ltd.13989 Words   |  56 PagesPROJECT : The objective of this project is to identify and analyze the marketing strategies of automobile industry in two wheeler segment. Through this study I am able to find out the present status of the automobile industry (2-wheeler) in India. In this project I also review other research done for the 2-wheeler bikes. Through this project I study the distribution and marketing strategy adopt by YAMAHA Company. This project help me know about the most influencing media to create awareness regardingRead MoreMarketing Strategy of India Yamaha Motor Pvt Ltd.13976 Words   |  56 PagesPROJECT : The objective of this project is to identify and analyze the marketing strategies of automobile industry in two wheeler segment. Through this study I am able to find out the present status of the automobile industry (2-wheeler) in India. In this project I also review other research done for the 2-wheeler bikes. Through this project I study the distribution and marketing strategy adopt by YAMAHA Company. This project help me know about the most influencing media to create awareness regardingRead MoreBajaj Pulsar Marketing Project9282 Words   |  38 PagesPROJECT REPORT ON MARKET STUDY AND ANALYSIS ON BAJAJ MOTORS - MODEL PULSAR - Submitted By PGCBM 22 - Group 63 Aashish Bansal Joseph George Phani Krishna Tanguturi Venkata Pradeep Table of Contents PROJECT REPORT ON MARKET STUDY AND ANALYSIS ON BAJAJ MOTORS - MODEL PULSAR 1 PHOENIX OF THE BAJAJ’S 4 History of Bajaj 4 Bajaj’s Experiment with Motor-Cycles 5 Pulsar’s Saga 6 Conceptualization of PulsarRead MoreInternal Trade6206 Words   |  25 Pagesenumerate the services of a wholesaler and a retailer; enumerate and explain the various types of retailers; differentiate between multiple shops and departmental store; 28 :: Business Studies †¢ †¢ state the conditions necessary for the success of a mail-order business; enumerate the characteristics of a Super Bazar. 8.3 Internal Trade: Meaning, Features and Importance Meaning of Internal Trade Internal trade is the sum total of activities which brings the producers and consumers within the same